Road Trip USA
Photography & Film by Robert Dowling

The trip (and story) began with the purchase of an American Classic car in Scotsdale Arizona and a promise that the car be sold back to the owner with a 20pc discount when the assignment completed in New Orleans three weeks later. Two featured Actors were cast in Los Angeles and flown out. Everyone else was local. The idea, with no preconceived layouts, was to make an improvised photo storey around a road trip for a European campaign of print ads and posters. The ad agency creatives were called back to LA.

Whilst they were away Robert decided to make a film. Shot on super 16mm at minimal additional cost and without compromising the stills shoot, it proved, long before 'digital content' became obligatory, that a well planned combined production of stills and moving images could be creatively rewarding and extremely cost efficient.

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